With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.
Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety. Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.
Are you overwhelmed by the complexities of providing insurance to your customers or members? Are you currently offering an affinity or embedded insurance program that is not performing well? Use this guide to help build or enhance your affinity insurance program.
Enhance your revenue by offering affinity or embedded insurance for automotive and mobility usage-based service.
Integrate Marsh’s Bluestream, our global digital insurance platform, in your affinity insurance program to boost customer loyalty, increase customer satisfaction, and generate new revenue streams.
Unlock new revenue streams and data insights with extended warranty and insurance solutions for equipment, heavy machinery, and consumer electronics.
Delivering insurance solutions that meet the unique needs of franchise systems — cost-effectively and with minimal administrative burden.
Cost effective insurance solutions that protect your brand, help grow your business, and deliver for franchisees.
Innovative insurance solutions to support the latest ways we move, share, and trust in the sharing economy and mobility sectors.
Meet the needs of your customers and members with a bespoke insurance program for your association, franchise, or group.
Providing customized warranty solutions to help organizations build brand loyalty, strengthen customer relationships, and maximize revenue potential.
Please consult with a Marsh advisor on product availability in your region.
Franchise operations have unique insurance protection and risk management needs.
The global automotive tire manufacturer market is valued at $47.26 billion in 2024 and expected to reach $82.77 billion by 2032.
The heavy machinery industry is undergoing a digital transformation, supported in part by embedded insurance.
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Are you ready to explore how affinity insurance can add value to your organization?
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Cyber bullying, extortion, identity theft as more parts of our lives move online, consumers face any number of cyber risks.
Learn how a leading manufacturer’s warranty program improves customer experience and brand loyalty.
Learn how a global media and tech company’s warranty program provides significant financial savings and operational efficiency.
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An affinity insurance program is a customized insurance offering designed for a specific group or organization, such as a professional association, trade group, or franchise. By leveraging the collective buying power of the group, the sponsor (your organization) can negotiate favorable insurance terms and pricing. Members of the group can access insurance coverage tailored to their specific needs at competitive rates.
Plus, a new affinity insurance program can create an additional income stream for your organization by introducing a structure that benefits you — among other powerful benefits such as increased customer penetration and strengthened brand loyalty.
Here are a few examples where Marsh clients have harnessed the power of insurance for their affinity program. Please note that products may vary by region.
In an affinity program, a broker plays a crucial role in helping build the insurance offering. The broker acts as an independent advisor to the sponsor group or organization. By working closely with the sponsor to understand their specific insurance needs, the broker designs and negotiates the terms with the insurance provider. Additionally, the broker assists in managing the program which can include providing the digital platforms, handling policy administration, claims processing, and ongoing support for the members.
Affinity insurance and embedded insurance are both specialized insurance offerings, but they differ in their approach. Affinity insurance programs are designed for specific groups or organizations, leveraging the collective buying power of the group to negotiate favorable terms and pricing. These programs provide tailored insurance coverage to the members of the group.
On the other hand, embedded insurance refers to insurance coverage that is integrated into the sale of a product or service offered by a non-insurance organization. For example, when you purchase a new smartphone, it may come with embedded insurance coverage for accidental damage or theft. Or you purchase a car which comes with extended warranty and motor vehicle insurance. The insurance is seamlessly bundled with the product or service, providing a convenient and comprehensive solution for the customer.
While both affinity and embedded insurance aim to provide specialized coverage, the key difference lies in their distribution and target audience. Affinity insurance targets specific groups or organizations, while embedded insurance is integrated into products or services to offer coverage to a broader customer base.
